PENGARUH STORE ATMOSPHERE, UTILITARIAN SHOPPING VALUE, HEDONIC SHOPPING VALUE, DAN SATISFACTION, TERHADAP CUSTOMER RE�PURCHASEINTENTION(Di Restaurant/ Café Jl. Rajawali Palembang)

Kurniawan, F.X Anggi (2018) PENGARUH STORE ATMOSPHERE, UTILITARIAN SHOPPING VALUE, HEDONIC SHOPPING VALUE, DAN SATISFACTION, TERHADAP CUSTOMER RE�PURCHASEINTENTION(Di Restaurant/ Café Jl. Rajawali Palembang). Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT The purpose of this research is to find the influence of Store Atmosphere, Utilitarian Shopping Value, Hedonic Shopping Value, and Satisfaction to Customer Repurchase Intention in restaurant/ café at Jl. Rajawali Palembang by using purposive sampling method with 100 respondent from Warung W. K. K Food Factory, Bebek Goreng Harissa, EGG Sperience, and The 101 restaurant. Hypothesis testing are using multiple linear regression analysis using SPSS 17.0 program. The the result of the research are no influence between store atmosphere and customer repurchase intention, no influence between utilitarian shopping value and the customer repurchase intention, there is influence between hedonic shpping value to customer repurchase intention, and there is influence between satisfacion to customer repurchase intention. Key word: Store Atmosphere, Utilitarian Shopping Value, HedonicShoppingValue, Satisfaction, andCustomer Repurchase Intention

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