ANALISIS PENGARUH IKLAN TELEVISI TERHADAP MINAT BELI SMARTPHONE COOLPAD DI KOTA PALEMBANG

., Stefanie (2018) ANALISIS PENGARUH IKLAN TELEVISI TERHADAP MINAT BELI SMARTPHONE COOLPAD DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT The purpose of this study for analyze whether television ads influence the purchase intention on coolpad smartphone in palembang city. Data of the analysts is a simple linear regression analysts to determine the effects of television ads in purchase intention of Coolpad smartphone. The objects in this research are the citizens of Palembang who had seen the television ads of Coolpad smartphones and live in Palembang with a sample of 100 respondents. Overall the results can be concluded that the television advertising which is sound, music, words, pictures, colors and movements have positive force against the interest in buying Coolpad Cool Dual-Twice Better smartphone Palembang. Keywords: Television ads, purchase intention, smartphone Coolpad, Palembang.

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