ANALISIS PENGARUH E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SITUS BLIBLI.COM

Handoko, Erwin (2018) ANALISIS PENGARUH E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SITUS BLIBLI.COM. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACT The development of information technology and communication makes societies are easier to online shopping. In addition factors such as trust and e- service quality becomes an important factor in encouraging consumer purchasing decisions. The purpose of this research is to know the influence of trust and e- service quality on online purchasing decision at Bli-Bli.com. In this study involving 100 respondents taken by using purposive sampling technique. The data obtainedby questionnaire. Data analysis techniques used are the validity test, reliability test, f test, t test, multiple linear regression. The results showed that the variables of trust and e-service quality have a positive and significant effect on online purchasing decisions. In testing F test, it is found that trust and e-service quality variables together have an effect on online purchasing decision in Blibli.com. Keyword: trust, e-service quality, and puchasing decision.

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