Pengaruh Metode Pembayaran Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Aplikasi Shopee Di Kota Palembang

Hadi, Felix (2023) Pengaruh Metode Pembayaran Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Aplikasi Shopee Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT

This research was conducted with the aim of analyzing and proving the influence of Payment Methods and Ease of Use on Purchase Decisions on the Shopee Application in Palembang City. The research sample was determined using a purposive sampling technique, namely as many as 111 respondents. The result of this study indicate that the Payment Method partially has a positive and significant effect on Purchase Decisions on the Shopee Application and Ease of Use partially and significantly influences Purchase Decisions on the Shopee Application.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Payment Methods ; Ease of Use ; Buying Decisions
Subjects: L Education > L Education (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 2490 not found.
Date Deposited: 07 Mar 2023 12:08
Last Modified: 27 Mar 2023 04:00
URI: https://eprints.ukmc.ac.id/id/eprint/9838

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