PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA NETFLIX

Darmawan, Ricky (2023) PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA NETFLIX. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT

This study aims to analyze the influence of E-Service Quality and price on customer satisfaction at Netflix. The data used in this research are primary data. The population in this study are consumers who have purchased and used Netflix. The sampling selection method used was purposive sampling and 100 samples was obtained. The analytical tool used in this study was the multiple regression analysis. The results of this research showed that E-Service Quality has a significant effect on customer satisfaction, price has a significant effect on customer satisfaction, E-Service Quality and Price have a simultaneous effect on customer satisfaction.

Keywords: E-Service Quality, Price, Customer Satisfaction

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: E-Service Quality ; Price ; Customer Satisfaction
Subjects: L Education > L Education (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 2453 not found.
Date Deposited: 08 Mar 2023 03:04
Last Modified: 27 Mar 2023 10:40
URI: https://eprints.ukmc.ac.id/id/eprint/9779

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