Pengaruh Security, Information Quality, dan Consumer Trust terhadap Purchase Decision di Online Shop pada E-commerce Shopee

ABSTRACT

This study aims to determine the effect of security, information quality and consumer trust on purchase decisions at online shops at e-commerce Shopee with a research period of 2019-2022. The data used in this research is primary data. The population in this study are Shopee e-commerce users who have made purchases at online shops at Shopee e-commerce. The sampling technique used was purposive sampling method and obtained a total sample of 109 samples. Hypothesis testing is done by multiple regression analysis. The results of this study indicate that security, information quality and consumer trust have a positive and significant influence on purchase decisions in online shops on Shopee e-commerce.