Pengaruh E-WOM, E-Service Quality dan Sales Promotion Terhadap Kepuasan Konsumen Lazada

Tanarya, Kelvin (2023) Pengaruh E-WOM, E-Service Quality dan Sales Promotion Terhadap Kepuasan Konsumen Lazada. Undergraduate thesis, Universitas Kstolik Musi Charitas.

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Abstract

ABSTRACT

This study aims to analyze and prove the effect of the Electronic-Word of Mouth, E-Service Quality and Sales Promotion on the Lazada Consumer Satisfaction. This research is a quantitative study using a survey method. The number of samples in the study is believed to be 100. The results of this study indicate that the Electronic- Word of Mouth variable and Sales Promotion has a positive and significant effect on the Lazada consumer satisfaction, then the E-Service Quality variable has a positive but not significant effect on the consumer satisfaction.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Electronic-Word of Mouth ; E-Service Quality ; Sales Promotion ; Consumer Satisfaction
Subjects: H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 2458 not found.
Date Deposited: 02 Mar 2023 08:42
Last Modified: 21 Mar 2023 03:05
URI: https://eprints.ukmc.ac.id/id/eprint/9744

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