PENGARUH PENGENDALIAN BIAYA DAN STRATEGI INOVASI PRODUK TERHADAP PERTUMBUHAN PENDAPATAN BISNIS KULINER DI PALEMBANG

Natalia, Maya (2023) PENGARUH PENGENDALIAN BIAYA DAN STRATEGI INOVASI PRODUK TERHADAP PERTUMBUHAN PENDAPATAN BISNIS KULINER DI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

[thumbnail of Cover] Text (Cover)
EA-2023-1921056-Cover.pdf
Download (935kB)
[thumbnail of Abstract] Text (Abstract)
EA-2023-1921056-Abstract.pdf
Restricted to Registered users only
Download (25kB) | Request a copy
[thumbnail of Tableofcontent] Text (Tableofcontent)
EA-2023-1921056-Tableofcontent.pdf
Restricted to Registered users only
Download (52kB) | Request a copy
[thumbnail of Chapter 1] Text (Chapter 1)
EA-2023-1921056-Chapter 1.pdf
Restricted to Registered users only
Download (178kB) | Request a copy
[thumbnail of Chapter 2] Text (Chapter 2)
EA-2023-1921056-Chapter 2.pdf
Restricted to Registered users only
Download (180kB) | Request a copy
[thumbnail of Chapter 3] Text (Chapter 3)
EA-2023-1921056-Chapter 3.pdf
Restricted to Registered users only
Download (229kB) | Request a copy
[thumbnail of Chapter 4] Text (Chapter 4)
EA-2023-1921056-Chapter 4.pdf
Restricted to Registered users only
Download (255kB) | Request a copy
[thumbnail of Conclusion] Text (Conclusion)
EA-2023-1921056-Conclusion.pdf
Restricted to Registered users only
Download (33kB) | Request a copy
[thumbnail of Reference] Text (Reference)
EA-2023-1921056-Reference.pdf
Restricted to Registered users only
Download (117kB) | Request a copy
[thumbnail of Attachment] Text (Attachment)
EA-2023-1921056-Attachment.pdf
Restricted to Registered users only
Download (1MB) | Request a copy
[thumbnail of Complete] Text (Complete)
EA-2023-1921056-complete.pdf
Restricted to Repository staff only
Download (3MB) | Request a copy
[thumbnail of Summary_id] Text (Summary_id)
EA-2023-1921056-summary_id.pdf
Restricted to Registered users only
Download (242kB) | Request a copy

Abstract

ABSTRACT

This study aims to determine the effect of cost control and product innovation strategies on culinary business revenue growth with a research focus on culinary business which operating in the Palembang city. The data collected and measured is primary data in the form of distributing questionnaires to those who own and understand the business. The sampling technique used was convenience sampling and obtained 100 business as respondents to this research sample. The analytical tool for hypothesis testing is done by multiple linear regression analysis. The result of this study showed that both of cost control and product innovation strategies have a positive effect on the growth of culinary business income in Palembang.

Keywords: Cost Control, Product Innovation Strategies, Revenue Growth.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Cost Control ; Product Innovation Strategies ; Revenue Growth
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
Divisions: Theses - S1 > Accounting Study Program
Depositing User: Users 2371 not found.
Date Deposited: 01 Mar 2023 11:13
Last Modified: 21 Mar 2023 12:14
URI: https://eprints.ukmc.ac.id/id/eprint/9697

Actions (login required)

View Item
View Item