SIKAP KEUANGAN, PREFERENSI RISIKO, SOCIAL MEDIA INFLUENCER, DAN MINAT INVESTASI GENERASI Z DI BURSA EFEK INDONESIA (STUDI PADA MASYARAKAT DI KOTA PALEMBANG)

Natalia, Mely (2023) SIKAP KEUANGAN, PREFERENSI RISIKO, SOCIAL MEDIA INFLUENCER, DAN MINAT INVESTASI GENERASI Z DI BURSA EFEK INDONESIA (STUDI PADA MASYARAKAT DI KOTA PALEMBANG). Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the positive influence of financial attitudes, risk preferences, and social media influencers on investment interest in the Indonesia Stock Exchange for generation Z in Palembang. The data used is primary data. The population in this study is all members of Generation Z in Palembang City. The sample collection technique used was purposive sampling. Hypothesis testing is done by multiple regression analysis. The results of the study show that there is a positive influence of financial attitude, risk preferences, and social media influencers on investment interest in the Indonesia Stock Exchange for generation Z in Palembang.

Keywords: Financial Attitude, Risk Preference, Social Media Influencer, Interest
in Investment.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Financial Attitude ; Risk Preference ; Social Media Influencer ; Interest in Investment
Subjects: H Social Sciences > HG Finance
H Social Sciences > HN Social history and conditions. Social problems. Social reform
L Education > L Education (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 2403 not found.
Date Deposited: 07 Mar 2023 12:29
Last Modified: 16 Mar 2023 07:31
URI: https://eprints.ukmc.ac.id/id/eprint/9656

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