PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-CUSTOMER SATISFACTION PADA SHOPEEPAY

., Hermanto (2023) PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-CUSTOMER SATISFACTION PADA SHOPEEPAY. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT

This study aims to determine the effect of E-Service Quality and E-Trust on E-Customer Satisfaction at ShopeePay. The data used is primary data. The population in this study are ShopeePay users. The sampling technique used was purposive sampling method and obtained 100 respondents. Hypothesis testing is done by t test. The results of the study show that E-Service Quality and E-Trust have a significant and positive effect on E-Customer Satisfaction at ShopeePay.

Keywords: E-Service Quality, E-Trust, E-Customer Satisfaction

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: E-Service Quality ; E-Trust ; E-Customer Satisfaction
Subjects: H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 2387 not found.
Date Deposited: 03 Mar 2023 12:39
Last Modified: 27 Mar 2023 01:23
URI: https://eprints.ukmc.ac.id/id/eprint/9654

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