PENGARUH FINTECH PAYMENT GATEWAY TERHADAP KINERJA KEUANGAN PADA UMKM KULINER DI KOTA PALEMBANG: STUDI PADA FASE TRANSISI ENDEMI COVID 19

Sihombing, Verawati (2023) PENGARUH FINTECH PAYMENT GATEWAY TERHADAP KINERJA KEUANGAN PADA UMKM KULINER DI KOTA PALEMBANG: STUDI PADA FASE TRANSISI ENDEMI COVID 19. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT

This research was motivated by some phenomenon according to the reduction of MSMEs sales in indonesia caused by the Covid19 pandemic. This reduction in sales was confronted by the use of digital technology known as the Fintech Payment Gateway, which was a strategy for MSMEs users to revive their own business. The aim of this study is to determine the effect of the Fintech Payment Gateway on the Financial Performance of MSMEs Culinary in Palembang City. The data that used in this study is a primary data that include an Culinary MSMEs in Palembang City. The sampling technique that used for this study is purposive sampling technique and obtained 96 respondents. Hypothesis testing already done by simple linear regression analysis. The results of this study indicate that the Fintech Payment Gateway has an effect on the financial performance of culinary MSMEs in Palembang city.

Keywords: Fintech Payment Gateway, Financial Performance, Culinary MSME

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Fintech Payment Gateway ; Financial Performance ; Culinary MSME
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
H Social Sciences > HN Social history and conditions. Social problems. Social reform
L Education > L Education (General)
T Technology > T Technology (General)
Divisions: Theses - S1 > Accounting Study Program
Depositing User: Users 2352 not found.
Date Deposited: 27 Feb 2023 04:17
Last Modified: 14 Mar 2023 02:29
URI: https://eprints.ukmc.ac.id/id/eprint/9503

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