ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG PRODUK TAS WANITA SOPHIE PARIS DI KOTA PALEMBANG

Untari, Renata Restu Novi Dwi (2019) ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG PRODUK TAS WANITA SOPHIE PARIS DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study recommends examining the effect of product image and quality on the
purchase of sophie paris women's handbag in Palembang. The population in this
study were all residents of the city of Palembang and used Sophie Paris women's
handbag products. The sample in this study was determined using the purposive
sampling method. The research sample obtained by 100 respondents. The results
of multiple linear regression showed a positive and significant brand image and
product quality on the purchase intention of Sophie Paris women's handbag
products in the city of Palembang.

Keywords: Brand Image, Product Quality and Repurchase Intention.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Brand Image ; Product Quality ; Repurchase Intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Yohana Fransiska Auliani
Date Deposited: 19 Dec 2022 02:55
Last Modified: 19 Dec 2022 02:55
URI: https://eprints.ukmc.ac.id/id/eprint/9280

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