PENGARUH PROMOSI PENJUALAN DAN ESERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PENGGUNA GOPAY DI KOTA PALEMBANG

., Lisnawati (2019) PENGARUH PROMOSI PENJUALAN DAN ESERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PENGGUNA GOPAY DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to analyze the influence of sales promotions and eservice quality on consumer satisfaction of gopay users. The population in this
study are all consumers who have made transactions using gopay in Palembang
city. The sample of this research is 100 respondents with using the nonprobability sampling method and researchers used a pretest step with 30
respondents. Data analysis techniques in this study are validity test, reliability
test, classic assumption test, multiple linear regression analysis, t test, f test, and
coefficient of determination. The results of this study is indicate that there are
positive influences and significant between sales promotion variables and eservice quality variables on consumer satisfaction of gopay users.

Keywords : sales promotion, e-service quality, consumer satisfaction

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: sales promotion ; e-service quality ; consumer satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 07 Dec 2022 05:46
Last Modified: 07 Dec 2022 05:46
URI: https://eprints.ukmc.ac.id/id/eprint/9231

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