ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE LENOVO DI PALEMBANG

Agatha, Sheren (2017) ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE LENOVO DI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[thumbnail of Cover] Text (Cover)
EM-2017-112404-Cover.pdf
Download (681kB)
[thumbnail of Abstract] Text (Abstract)
EM-2017-112404-Abstract.pdf
Restricted to Registered users only
Download (87kB) | Request a copy
[thumbnail of Table of Content] Text (Table of Content)
EM-2017-112404-Table of content.pdf
Restricted to Registered users only
Download (204kB) | Request a copy
[thumbnail of Chapter 1] Text (Chapter 1)
EM-2017-112404-Chapter 1.pdf
Restricted to Registered users only
Download (244kB) | Request a copy
[thumbnail of Chapter 2] Text (Chapter 2)
EM-2017-112404-Chapter 2.pdf
Restricted to Registered users only
Download (128kB) | Request a copy
[thumbnail of Chapter 3] Text (Chapter 3)
EM-2017-112404-Chapter 3.pdf
Restricted to Registered users only
Download (190kB) | Request a copy
[thumbnail of Chapter 4] Text (Chapter 4)
EM-2017-112404-Chapter 4.pdf
Restricted to Registered users only
Download (308kB) | Request a copy
[thumbnail of Conclusion] Text (Conclusion)
EM-2017-112404-Conclusion.pdf
Restricted to Registered users only
Download (92kB) | Request a copy
[thumbnail of Reference] Text (Reference)
EM-2017-112404-Reference.pdf
Restricted to Registered users only
Download (92kB) | Request a copy
[thumbnail of Attachment] Text (Attachment)
EM-2017-112404-Attachment.pdf
Restricted to Registered users only
Download (855kB) | Request a copy
[thumbnail of Complate] Text (Complate)
EM-2017-112404-Complate.pdf
Restricted to Repository staff only
Download (2MB) | Request a copy
[thumbnail of Summary_id] Text (Summary_id)
EM-2017-112404-Summary_id.pdf
Restricted to Registered users only
Download (951kB) | Request a copy

Abstract

This study aims to examine the effect of product quality and price on
purchasing decisions of Lenovo Mobile Phone in Palembang. The population in
this study were the people who interested to purchasing and using Lenovo Mobile
Phone in Palembang. Sampling was done by purposive sampling method, where
sampling is based on certain criteria. The study sample is obtained by 100
respondents. Based on the results of hypothesis testing using multiple linier
regression analysis method, the test results obtained showed that product quality
(X1) and price (X2) variables affects the purchasing decision of Lenovo Mobile
Phone. Where can be explained by 81,2%, while others can be explained by other
variables.

Keywords: product quality, price, purchase decision, Lenovo

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: product quality ; price ; purchase decision ; Lenovo
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 08 Nov 2022 11:52
Last Modified: 08 Nov 2022 11:52
URI: https://eprints.ukmc.ac.id/id/eprint/9171

Actions (login required)

View Item
View Item