PENGARUH KEPERCAYAAN, HARGA DAN WORD OF MOUTH TERHADAPKEPUTUSAN PEMBELIAN DI SITUS TRAVELOKA

Hendryani, Sherlly (2017) PENGARUH KEPERCAYAAN, HARGA DAN WORD OF MOUTH TERHADAPKEPUTUSAN PEMBELIAN DI SITUS TRAVELOKA. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to examine the influnce of trust, price and word of mouth on
purchasing decision on traveloka website. The population in this study is all the
people who buy tickets on traveloka, the sample is the person who bought all the
tickets on traveloka webstite. The sample is set by using purposive sampling
method with 100 respondends and this study use statistical package for social
science (SPSS) to determine the result. This study has fulfilled the requirement of
validity and reliability test, normality test, multicolinearity test, heteroskedastisity
test, multiple regression analysis, F test and Ttest. The result of this study shows
that trust, price and word of mouth have positif and significant influence on
purchasing decision.

Keywords:Trust, Price, Word of Mouth, Purchasing Decision

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Trust ; Price ; Word of Mouth ; Purchasing Decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 08 Nov 2022 11:03
Last Modified: 08 Nov 2022 11:03
URI: https://eprints.ukmc.ac.id/id/eprint/9168

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