ANALISIS PENGARUH CELEBRITY ENDORSER DEWI SANDRA TERHADAP MINAT BELI LIPSTICK WARDAH DI PALEMBANG

., Fujianni (2017) ANALISIS PENGARUH CELEBRITY ENDORSER DEWI SANDRA TERHADAP MINAT BELI LIPSTICK WARDAH DI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aimed to analyze the influence of Celebrity Endorser on Buy Interest.
The population of this research data is prospective buyer of Lipstick Wardah
products of Female sex domiciled in Palembang. Sample in this research counted
90 respondents by using non probability method with purposive sampling
technique. Data analysis technique used in this research is validity test, reliability
test, assumption test of klasis, multiple regression analysis, t test, and F test, and
coefficient of determination R2
. The results of this study prove that Expertise
variables is able to give a positive and significant influence on the interest in
purchasing Wardah lipstick products.

Keywords: celebrity endorser, buying interest, attractiveness, trustworthiness,
expertise.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: celebrity endorser buying interest ; attractiveness ; trustworthiness ; expertise.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Chatarinedesi Kurniawati
Date Deposited: 27 Oct 2022 07:32
Last Modified: 27 Oct 2022 07:32
URI: https://eprints.ukmc.ac.id/id/eprint/9140

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