PENGARUH BRAND COMMUNITY TERHADAP LOYALITAS MEREK PENGGUNA MITSUBISHI PAJERO DI KOTA PALEMBANG

Utami, Diasty Wida (2017) PENGARUH BRAND COMMUNITY TERHADAP LOYALITAS MEREK PENGGUNA MITSUBISHI PAJERO DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this study is to analyze the influence of the brand community on
brand loyalty Mitsubishi Pajero in Palembang city. The population of this
research is all of members of society Mitsubishi Pajero in Palembang city. This
type of research is quantitave by means of a census technique with sampel size of
97 respondents.Statistics analysis that used is a simple linier regression by using
SPSS 20.0 programs. The result of the research shows that brand community has
positive affect on brand loyalty. It means that there are linier relationship
between independent variable and dependent variable.

Keywords : Brand community, brand loyalty

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Brand community ; brand loyalty
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Chatarinedesi Kurniawati
Date Deposited: 26 Oct 2022 09:39
Last Modified: 26 Oct 2022 09:39
URI: https://eprints.ukmc.ac.id/id/eprint/9133

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