ANALISIS PENGARUH NEGARA ASAL DAN PERSEPSI KUALITAS TERHADAP MINAT PEMBELIAN PADA BB CREAM ETUDE HOUSE DI PALEMBANG

Monika, Fransiska (2017) ANALISIS PENGARUH NEGARA ASAL DAN PERSEPSI KUALITAS TERHADAP MINAT PEMBELIAN PADA BB CREAM ETUDE HOUSE DI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This research was conducted to know the influence of country of origin and
perceived quality on purchasing intention at BB Cream Etude House in
Palembang. This research was conducted in Palembang city, the sample taken as
many as 100 people with purposive sampling method. The data were collected by
distributing questionnaires using 5-point Likert scale. The analysis technique used
is multiple linear regression. The result of this research shows that the variable of
origin country have positive and significant effect to the purchasing intention in
BB Cream Etude House in Palembang, the variable of the perception of quality
have positive and significant effect to the purchasing intention in BB Cream Etude
House in Palembang. This indicates that the country of origin and the perception
of quality can increase purchasing intention in BB Cream Etude House in
Palembang.

Keywords: Country of origin, perceived quality and purchasing intention

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Country of origin ; perceived quality ; purchasing intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Chatarinedesi Kurniawati
Date Deposited: 26 Oct 2022 07:19
Last Modified: 26 Oct 2022 07:19
URI: https://eprints.ukmc.ac.id/id/eprint/9129

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