ANALISIS PENGARUH KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SITUS TRAVELOKA

Online business will be very profitable in line with the increasing internet users in
Indonesia. This makes the various sites competing to improve consumer
purchasing decisions in online shopping, such as improving the quality of
information which consisting of 4 dimensions of intrinsic dimensions,
representational dimensions and accessibility dimensions. Traveloka one of the
popular e-commerce community has a negative and positive side where on the
positive side is able to develop ticket sales via e-ticket but on the other hand also
disappoint the community due to less accurate information, consistent and not
trustworthy. This study aims to determine the effect of quality information on the
decision to purchase online on the Traveloka site for the first time. The population
in this study is all the people who are on the site Traveloka. The type of research
used is survey with sampling technique used purposive sampling. Data collection
techniques used were questionnaires distributed online to 96 respondents. The test
results show that there is a positive and significant influence on the quality of
information on online purchasing decisions on the Traveloka website. Descriptive
analysis showed that up to date information is most important for quality
information.

Keywords: Quality of information, consumer purchase decisions