PENGARUH LOKASI, SUASANA TOKO, DAN KUALITAS PRODUK MAKANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ROTI BREADTIME PALEMBANG

., Caroline (2017) PENGARUH LOKASI, SUASANA TOKO, DAN KUALITAS PRODUK MAKANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ROTI BREADTIME PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this study is to examine the effect of location, store atmosphere
and quality product of food on purchasing decisions at BreadTime bakery
Palembang. Population in this research is community around BreadTime bakery.
Sample is set as many 100 people. Hypothesis testing using multiple regression
analysis method with SPSS version 17.0. Test result show that the first hypothesis
starting that the location effect on purchasing decisions, received. The second
hypothesis which states that the store atmosphere has an effect on purchasing
decisions, is accepted. The third hypothesis which states that the quality product
of food has an effect on decisions, received. The fourth hypothesis which states
that the location, store atmosphere and quality product of food affect the purchase
decision is accepted.

Keywords : Marketing, Location, Store Atmosphere, Quality Product of Food,
Purchasing Decisions, BreadTime Bakery.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Marketing ; Location ; Store Atmosphere ; Quality Product of Food ; Purchasing Decisions ; BreadTime Bakery.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 24 Oct 2022 10:45
Last Modified: 24 Oct 2022 10:45
URI: https://eprints.ukmc.ac.id/id/eprint/9116

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