ANALISIS PENGARUH KEPERCAYAAN DAN PENGALAMAN PEMBELIAN ONLINE TERHADAP NIAT PEMBELIAN ULANG KONSUMEN PADA TOKO ONLINE

Sanjaya, Agus (2016) ANALISIS PENGARUH KEPERCAYAAN DAN PENGALAMAN PEMBELIAN ONLINE TERHADAP NIAT PEMBELIAN ULANG KONSUMEN PADA TOKO ONLINE. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACT

The purpose of this study to examine the effect of online trust and puchase
experience on customer purchasing intention. The data were obtained by
distributing online questionnaire for 100 respondents that make online purchase
in october-november 2015 at @bagsolution, @beautysolution, @koreanbeauty33,
@stylish23, @planetjeanz, or @gadget45. The data was analyzed with the
Statistic For Social Source (SPSS) bersi 17.00 for windows 7. The finding
revealed that online trust (H1) were positively related to the customer purchasing
intention. Purchasing experience (H2) were positively related to the customer
purchasing intention.
Keyword: Online trust, online purchasing experience, and customer purchasing
intention

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keyword: Online trust; online purchasing experience; and customer purchasing; intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 25 May 2022 05:27
Last Modified: 25 May 2022 05:27
URI: https://eprints.ukmc.ac.id/id/eprint/7920

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