PENGARUH PEMAHAMAN PENGHAPUSAN PAJAK PENJUALAN ATAS BARANG MEWAH (PPnBM) TERHADAP MINAT BELI MASYARAKAT PADA BRANDED GOODS

The purpose of this research is to examine the influence comprehension of the luxury tax abolition to people buying interesting of branded goods. This research uses Stimulus Response Theory. The population is people in Palembang, then the sample is some of visitor in Palembang Icon Mall with 100 respondents. This type of research in this study are of the associative causal. In this study using primary data in the questionnaire using likert scale. The data analysis is simple regression analysis to know the comprehension of the luxury tax abolition to peoplenbuying interesting of branded goods. The result showed that the comprehension of the luxury tax abolition have affect to people buying interesting of branded goods.

Keywords : comprehension of the luxury tax abolition, and cosument buying interesting