PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT AC PANASONIC ALOWA+ X-TRA ECO

Angkasa, Vincentia Viviani (2015) PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT AC PANASONIC ALOWA+ X-TRA ECO. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACT

The purpose of this research was to analyze and know the effect of brand
image, quality product on impulse buying behavior. In this study, the population is
all consumers shopping or have ever shopped AC Panasonic Alowa+ Green X-tra
Eco. Samples taken are consumers shopping or have ever shopped AC Panasonic
Alowa+ Green X-tra Eco with the total amount of 100 peoples. Analytical
techniques used to process the data were validity test, reliability test, classical
assumption test, and multiple linear regression analyzes that were done by using
software statistical package and service solution (SPSS) version 16.00. The
result are brand image has positive and not significant influence while quality
product has positive and significant influence toward impulse buying behavior.

Keywords: brand image, quality product, and impluse buying

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords: brand image ; quality product ; and impluse buying
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 27 Apr 2022 10:48
Last Modified: 27 Apr 2022 10:48
URI: https://eprints.ukmc.ac.id/id/eprint/7658

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