ANALISIS EFEKTIVITAS IKLAN TERHADAP PEMBELIAN NYATA TIKET PENERBANGAN ONLINE TRAVELOKA

ABSTRACT
The purpose of the research to see and analyze whether there is
influence the effectiveness of advertising on purchase decision online flight
tickets Traveloka using factor of CDM model that consists of variable
message advertising, brand recognition, consumer confidence, attitude,
purchase intention and a real purchase. The type of research conducted by
distributing questionnaires by first pre-test as many as 30 respondents,
followed by a sample of 100 respondents. Sampling technique to samploe
aims. Hypothesis testing using multiple regression analysis with to help with
SPSS vers. 17.0. This study qualifies the validity, reliability, normality,
multicollinearity, and regression analysis of test results obtained
heterokedasitas R value of 0.742, indicating that the relationship with six
independent variables is high and from Anova test (t test) of the six variables
have the appropriate level of significance and can influence purchasing
decisions.

Keywords : Effectiveness Advertising, CDM Model, Purchase Decision