Pengaruh Platform Digital Marketing, Kualitas Pelayanan, dan Harga terhadap Minat Beli Konsumen pada UMKM Coffee Shop di Kota Palembang semasa pandemi

This research was motivated by the spread of the Corona Virus Disease (Covid19) outbreak. This study uses quantitative methods. Data were collected by using observation technique by making direct observations to several MSME coffee shops to see the actual conditions, as well as a questionnaire technique in the form of a questionnaire. The respondents in this study were 100 consumers at the coffee shop MSMEs who were the samples of this study. The data was tested with the SPSS program, so that the results of the digital marketing platform, service quality, and price had a positive and significant effect on consumer buying interest at MSME coffee shops in Palembang