PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE

Febriansyah, Jacky (2022) PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[thumbnail of Cover] Text (Cover)
EM-2022-1822146-cover.pdf
Download (320kB)
[thumbnail of Abstract] Text (Abstract)
EM-2022-1822146-abstract.pdf
Restricted to Registered users only
Download (6kB) | Request a copy
[thumbnail of Table of Content] Text (Table of Content)
EM-2022-1822146-tableofcontent.pdf
Restricted to Registered users only
Download (114kB) | Request a copy
[thumbnail of Chapter 1] Text (Chapter 1)
EM-2022-1822146-chapter1.pdf
Restricted to Registered users only
Download (354kB) | Request a copy
[thumbnail of Chapter 2] Text (Chapter 2)
EM-2022-1822146-chapter2.pdf
Restricted to Registered users only
Download (172kB) | Request a copy
[thumbnail of Chapter 3] Text (Chapter 3)
EM-2022-1822146-chapter3.pdf
Restricted to Registered users only
Download (139kB) | Request a copy
[thumbnail of Chapter 4] Text (Chapter 4)
EM-2022-1822146-chapter4.pdf
Restricted to Registered users only
Download (208kB) | Request a copy
[thumbnail of Conclusion] Text (Conclusion)
EM-2022-1822146-conclusion.pdf
Restricted to Registered users only
Download (74kB) | Request a copy
[thumbnail of Reference] Text (Reference)
EM-2022-1822146-reference.pdf
Restricted to Registered users only
Download (85kB) | Request a copy
[thumbnail of Attachment] Text (Attachment)
EM-2022-1822146-attachment.pdf
Restricted to Registered users only
Download (1MB) | Request a copy
[thumbnail of Complete] Text (Complete)
EM-2022-1822146-complete.pdf
Restricted to Repository staff only
Download (2MB) | Request a copy
[thumbnail of Summary_id] Text (Summary_id)
EM-2022-1822146-summary_id.pdf
Restricted to Registered users only
Download (524kB) | Request a copy

Abstract

The purpose of this study is to analyze trust, convenience and perception of purchasing decisions through e-commerce Shopee. This analysis uses the variables of trust, easy and risk. The dependent variable is the purchase decision. The sample in this study were Shopee e-commerce users. The data sample was collected by purposive sampling method. Questionnaire data was collected by distributing online statements to 100 respondents. In this study, researchers used multiple linear regression analysis to determine the effect of the variables of trust, convenience, and quality of information on shopee e-commerce purchasing decisions. The results of this study indicate that trust, convenience and quality of information have a positive and significant impact on Shopee's e-commerce purchasing decisions.

Keywords: Trust, Ease of Use, Quality of Information, Purchase Decision.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Trust, Ease of Use, Quality of Information, Purchase Decision.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1976 not found.
Date Deposited: 08 Mar 2022 02:18
Last Modified: 17 Mar 2022 06:56
URI: https://eprints.ukmc.ac.id/id/eprint/7259

Actions (login required)

View Item
View Item