Pengaruh kualitas layanan dan harga terhadap keputusan pembelian jasa Grab-bike pada mahasiswa di Kota Palembang

., Rivaldo (2021) Pengaruh kualitas layanan dan harga terhadap keputusan pembelian jasa Grab-bike pada mahasiswa di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[thumbnail of Cover] Text (Cover)
EM-2021-1722024-cover.pdf
Download (611kB)
[thumbnail of Abstract] Text (Abstract)
EM-2021-1722024-abstract.pdf
Restricted to Registered users only
Download (145kB) | Request a copy
[thumbnail of Tableofcontent] Text (Tableofcontent)
EM-2021-1722024-tableofcontent .pdf
Restricted to Registered users only
Download (178kB) | Request a copy
[thumbnail of Chapter 1] Text (Chapter 1)
EM-2021-1722024-chapter1.pdf
Restricted to Registered users only
Download (423kB) | Request a copy
[thumbnail of Chapter 2] Text (Chapter 2)
EM-2021-1722024-chapter 2.pdf
Restricted to Registered users only
Download (253kB) | Request a copy
[thumbnail of Chapter 3] Text (Chapter 3)
EM-2021-1722024-chapter 3.pdf
Restricted to Registered users only
Download (412kB) | Request a copy
[thumbnail of Chapter 4] Text (Chapter 4)
EM-2021-1722024-chapter 4.pdf
Restricted to Registered users only
Download (840kB) | Request a copy
[thumbnail of Conclusion] Text (Conclusion)
EM-2021-1722024-conclusion.pdf
Restricted to Registered users only
Download (165kB) | Request a copy
[thumbnail of Reference] Text (Reference)
EM-2021-1722024-reference.pdf
Restricted to Registered users only
Download (158kB) | Request a copy
[thumbnail of Attachment] Text (Attachment)
EM-2021-1722024-attachment.pdf
Restricted to Registered users only
Download (2MB) | Request a copy
[thumbnail of Complete] Text (Complete)
EM-2021-1722024-Complete.pdf
Restricted to Repository staff only
Download (3MB) | Request a copy
[thumbnail of Summary_id] Text (Summary_id)
EM-2021-1722024-summary_id.pdf
Restricted to Registered users only
Download (329kB) | Request a copy

Abstract

This study aims to determine the effect of service quality and price on purchasing decisions for Grab-bike services for students in the city of Palembang, the instrument used in this study was a questionnaire using a Likert scale. The population in this study were students who had used Grab-bike services 2 times, involving 100 students as a sample of respondents taken by purposive sampling technique. The results obtained are positive and significant service quality variables on the decision to purchase Grab-bike services for students in the city of Palembang. While the price variable has an effect positive and is significant on the decision to purchase Grab-bike services for students in Palembang City.

Keywords: Quality of service, Price, Purchase decision

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Quality of service, Price, Purchase decision
Subjects: L Education > L Education (General)
T Technology > T Technology (General)
Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1438 not found.
Date Deposited: 09 Jul 2021 02:49
Last Modified: 09 Jul 2021 02:50
URI: https://eprints.ukmc.ac.id/id/eprint/5899

Actions (login required)

View Item
View Item