Pengaruh Celebrity Worship Terhadap Perilaku Konsumtif Remaja Penggemar Girl Group Twice

., Velicia (2021) Pengaruh Celebrity Worship Terhadap Perilaku Konsumtif Remaja Penggemar Girl Group Twice. Undergraduate thesis, Universitas Katolik Musi Charitas.

[thumbnail of Cover] Text (Cover)
EM-2021-1722108-cover.pdf
Download (655kB)
[thumbnail of Abstract] Text (Abstract)
EM-2021-1722108-abstract.pdf
Restricted to Registered users only
Download (70kB) | Request a copy
[thumbnail of Tableofcontent] Text (Tableofcontent)
EM-2021-1722108-tableofcontent.pdf
Restricted to Registered users only
Download (141kB) | Request a copy
[thumbnail of Chapter1] Text (Chapter1)
EM-2021-1722108-chapter1.pdf
Restricted to Registered users only
Download (1MB) | Request a copy
[thumbnail of Chapter2] Text (Chapter2)
EM-2021-1722108-chapter2.pdf
Restricted to Registered users only
Download (202kB) | Request a copy
[thumbnail of Chapter3] Text (Chapter3)
EM-2021-1722108-chapter3.pdf
Restricted to Registered users only
Download (188kB) | Request a copy
[thumbnail of Chapter4] Text (Chapter4)
EM-2021-1722108-chapter4.pdf
Restricted to Registered users only
Download (231kB) | Request a copy
[thumbnail of Conclusion] Text (Conclusion)
EM-2021-1722108-conclusion.pdf.pdf
Restricted to Registered users only
Download (100kB) | Request a copy
[thumbnail of Reference] Text (Reference)
EM-2021-1722108-reference.pdf
Restricted to Registered users only
Download (157kB) | Request a copy
[thumbnail of Attachment] Text (Attachment)
EM-2021-1722108-attachment.pdf
Restricted to Registered users only
Download (1MB) | Request a copy
[thumbnail of Complete] Text (Complete)
EM-2021-1722108-complete.pdf
Restricted to Repository staff only
Download (3MB) | Request a copy
[thumbnail of Summary_id] Text (Summary_id)
EM-2021-1722108-summary_id.pdf
Restricted to Registered users only
Download (482kB) | Request a copy

Abstract

This study aims to find out the influence of Celebrity Worship consisting of Entertainment social, Intense Personal, and Borderline Pathological on The Consumptive Behavior of adolescent fans of girl group TWICE. The population in this study was teenage fans of girl group TWICE who purchased twice albums/merchandise, while the sample in this study was 100 respondents who met the criteria set by purposive sampling approach. The analysis techniques in this study used multiple regressions and to test the hypothesis used t test and F test. The results of this study showed that intense personal and borderline pathological positive and significant effect on the consumptive behavior of adolescent fans of girl group TWICE, while social entertainment negatively and insignificantly affect the consumptive behavior of adolescent fans of girl group TWICE.

Keywords: Celebrity Worship, Consumptive Behavior, Teens, Fans, K-pop

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Celebrity Worship, Consumptive Behavior, Teens, Fans, K-pop
Subjects: H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1388 not found.
Date Deposited: 02 Jun 2021 02:37
Last Modified: 02 Jun 2021 02:37
URI: https://eprints.ukmc.ac.id/id/eprint/5734

Actions (login required)

View Item
View Item