Analisis Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Samsung Galaxy Grand 2 Palembang

This research is motivated by the increase in smartphone users, which grew rapidly in the community. This triggers competition among manufacturers in attracting consumers to buy to make a purchase. Through this competition lead competitors to produce more new products to attract consumers to buy the products purchased. This study aims to determine how to influence the quality of the product and the price was instrumental terhadapa increase consumer purchase interest in the product Smartphone Samsung Galaxy Grand 2 Palembang. This study used a sample of 100 people who were taken from students STIE MUSI and community Palembang obtained by using purposive sampling technique. Then analysis covering the validity, reliability, classic assumption test, multiple regression analysis, F test and T. The data that meet the test of validity, reliability and classical assumption processed to produce the following regression equation: Y = 4.595 + 0.377 X1 + 0.594 X2. From the results of calculations with SPSS can be seen that the variable quality of the product and price are all positive and significant impact on purchasing decisions.