Pengaruh Kualitas Produk, Harga Dan Citra Merek Terhadap Kepuasan Pengguna Produk Iphone

This study aims to determine the effect of product quality, price, and brand image to the iPhone user satisfaction. The population in this study is that there are people in the city of Palembang, the sample in this study were 100 respondents using the iPhone product. This research method using purposive sampling. With analysis tools using validity, reliability test, the classic assumption test, and hypothesis testing using the F test and t test. The results of the F test showed that all the independent variables of product quality, price, and brand image positive and significant impact together on the dependent variable products iPhone user satisfaction, and the t test that the independent variable product quality and brand image and positive effect significant on the dependent variable products iPhone user satisfaction, while the independent variable is not price but significant and positive effect on the dependent variable products iPhone user satisfaction.