Analisis Pengaruh Citra Merek Dan Harga Terhadap Loyalitas Toko Yang Menjual Semen Holcim Di Palembang

This study aimed to prove the effect of brand image, price to loyalty shops selling Holcim cement in Palembang. The population in this study are all the shops selling Holcim cement in Palembang. Used as a sample of 63 respondents and using purposive technique side. Hypothesis testing using multiple regression analysis with SPSS ver. 17.0. This study uses analysis of the validity, reliability, classic assumption test, simple regression analysis, correlation, t-test, and F-test. Based on t -test, the results showed that the variable service quality and learning methods significant positive effect to loyalty shops selling Holcim cement in Palembang