Analisis Pengaruh Kualitas Produk, Harga Dan Periklanan Terhadap Keputusan Pembelian Kursi Plastik Merek Napolly Pada Pt Cahaya Murni Sriwindo Palembang

This research aim to determine the quality of the products, price, and advertising on purchase decisions Napolly brand plastic chairs to PT Cahaya Murni Sriwindo Palembang. The sampling is done by nonprobability sampling. Nonprobability is sampling technique that does not give or equal opportunity for each element or member of the population to be elected until. This study took a sample of 100 people to be used as research. This results of this research indicate that the hypothesis is accepted. The variable price has a positive influence on purchase decisions. Thile variable quality product and advertising have negative effect on purchasing decisions.