Analisis Faktor-Faktor Yang Mempengaruhi Minat Membeli Kembali Konsumen Melalui Media Teknologi Informasi E-Shopping

The purpose of this study is to examine the effect of factors on trust and participation to repurchase intention through information technology e-shopping. Population on this research is the people of Palembang city and sample was determined by using convenience-purposive sampling methods. The sample size in this research was 100 sample. Testing hypotesis using simple linear regression with the help of program SPSS ver16.0. The results of the hypotesis test with the dependent variable repurchase intention shows that the first hypotesis (H1), second hypotesis (H2), fifth hypotesis (H5), sixth hypotesis (H6), and the last hypotesis (H7) was accepted. Each hypotesis’s independent variable ordered from the first until the last hypotesis are website reputation, website size, sustainability, frequency, and recomendation. The simultant test also shows that 5 independent variables was effecting the repurchase intention simultantly