Pengaruh Hedonic Motives, Promosi Penjualan Dan Pendapatan Terhadap Perilaku Pembelian Impulsif (Studi Kasus Pada Konsumen Di Hypermart-Pim Palembang)

This study aimed to examine the influence of hedonic motives, promotional sales and revenues to purchase implusif at Hypermart - PIM Palembang. Withdrawal sample is non-probability sampling is purposive sampling. The sample in this study were 100 respondents with 30 respondents as a pre-test. Research carried out with the help of SPSS 16.0, shows that hedonic motives and sales promotion influence impulsive buying behavior of consumers in Hypermart. While income is not significantly affect impulsive buying behavior of consumers in Hypermart. And the variables that most influence on impulsive buying in this study is a sales promotion with B sebesar 0,705.