Pengaruh Kualitas Layanan Terhadap Kepuasan Penumpang Pada Ceria Travel Palembang

The purpose of this study was to determine and analyze the influence of service quality to passenger satisfaction at Cheery Travel Palembang. The data used are primary data and secondary data, with data collection through interviews and questionnaires and analysis used is a simple linear regression analysis using SPSS for windows 15.
The results of the discussion can be obtained that in general these studies show quantitative and qualitative test results are satisfactory. It can be seen from the results of testing the quality of services namely reliability, tangiable, responsiveness, empathy, and assurances simultaneously have a positive impact on passenger satisfaction Cheers Travel Palembang. While the test results together indicate that the quality of services has a positive impact on passenger satisfaction with value of F= 62.830 and 0.000 significance.