PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN MEMBER INUL VIZTA PALEMBANG

This study aimed to analyze the quality of service to consumer satisfaction of members of Inul Vizta Palembang. This analysis uses the independent variable service quality and the dependent variable is customer satisfaction. The sample of this study were members of Inul Vizta Palembang. Sample data collection is done by purposive sampling method. Questionnaire data collection was carried out by distributing online to 139 respondents. Testing this hypothesis using multiple linear regression analysis with IBM SPSS 23. The results of this study indicate that service quality (tangible, reliability, assurance and empathy) has a positive and significant impact on customer satisfaction of members of Inul Vizta Palembang. Seruh that brought responsiveness was known to not have a significant effect on customer satisfaction of members of Inul Vizta Palembang