Pengaruh supply chain management dan keunggulan bersaing terhadap kinerja perusahaan pada umkm sektor ritel di kota Palembang

This study aims to determine whether the variable supply chain management, and
competitive advantage has an influence on company performance. The theory used
in this research is Resource Based View Theory. The population is the entire retail
UMKM sector in the city of Palembang, while the sample is the retail UMKM in
the city of Palembang with a total sample of 60 retail UMKM. Data analysis
technique used is multiple regression analysis to determine the effect of supply
chain management variables, and competitive advantage on company performance.
The results obtained show that the competitive advantage variable has a significant
positive effect on company performance, while the supply chain management
variable has no effect.

Keywords: supply chain management, competitive advantage, company
performance