Junita, Vera (2016) Analisis Pengaruh Citra Perusahaan Ritel Terhadap Kepuasan Pelanggan CV Jaya Perkasa Motor Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.
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Abstract
This study aimed to prove analysis the effect corporate image to customer
satisfaction on CV Jaya Perkasa Motor in Palembang. The population in this study
are all the customer CV Jaya Perkasa Motor in Palembang.Use as a sample of 96
respondents and using purposive technique side. Hypotesis testing using multiple
regression analysis with SPSS ver.17,0. This study use validity, reliability, classic
assumption test, t-test, and F-test. Based on t-test, the result showed from six
corporate image dimension nothing significant positive effect on customer
satisfaction.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau. |
| Uncontrolled Keywords: | Corporate Image and Customer Satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Perpustakaan Unika Musi Charitas |
| Date Deposited: | 25 Feb 2020 03:37 |
| Last Modified: | 25 Feb 2020 03:37 |
| URI: | https://eprints.ukmc.ac.id/id/eprint/3462 |
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