Pengaruh Sales Skill Terhadap Keputusan Konsumen Dalam Memilih Asuransi

This study aims to determine whether the variable sales skills to have an
influence on the purchasing decisions of consumers in choosing insurance . The
population in this study is a health insurance customers in the city of Palembang .
Samples were determined using purposive sampling method in the can is as much
as 96 respondents. Data analysis technique used is simple linear regression
analysis with SPSS ver. 20. The results obtained found that the variable sales
skills positive and significant impact on purchasing decisions in choosing
insurance.