Wijaya, Yulianto (2016) Analisis Pengaruh Faktor-Faktor Dalam Psikologis Terhadap Keputusan Pembelian Konsumen Pada Produk Extra Joss Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
The purpose of this study is to analyze the influence of the psychological factors to
consumer purchasing decision on Extra Joss product in Palembang. The factors
are motivation, perception, learning, and the attitude. The population of this study
are consumers who consume Extra Joss in Palembang. Samples for this research
are 100 respondents using purposive sampling method. The research also use
questionnaire for data collection technique. Hypothesis test usingg multiple
regression analysis method with help of SPSS ver. 17. The result of analysis show
that the psychological factors such as motivation, perception, learning, and attitude
significantly influence the consumer purchasing decision on Extra Joss product in
Palembang.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau |
| Uncontrolled Keywords: | Purchasing decision, psychological factors, motivation, perception, learning, and attitude |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Perpustakaan Unika Musi Charitas |
| Date Deposited: | 11 Feb 2020 02:31 |
| Last Modified: | 11 Feb 2020 02:31 |
| URI: | https://eprints.ukmc.ac.id/id/eprint/3389 |
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