Analisis Pengaruh Celebrity Endorser Allysa Soebandono Dan Dudde Herlino Terhadap Minat Beli Produk Pureit Di Palembang

The purpose of this study to examine the effect of celebrity Endorser Allysa
Soebandono and Dudde Herlino on Pureit buying intention in Palembang. The
data were obtained by distributing questionnaire for 138 respondents were
intention to buy Pureit in Palembang. Sampel determines by using purposive
sampling. The result showed visibility (X
1
), attractiveness (X
3
) and power (X
)
significantly effect on on Pureit buying intention in Palembang where significant
value for each variables are 0.040, 0.000, and 0.001, > 0.05 for credibility (X
)
showed unsignificanly effect on on Pureit buying intention in Palembang where
fisgnificant value for credibility is 0.109 > 0.05