., Mario (2016) Analisis Pengaruh Green Product Dan Iklan Terhadap Proses Keputusan Pembelian Lampu Led Philips Di Kecamatan Ilir Timur 1 Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This study aimed to analyze the Influence of green products and advertising on
process purchasing decisions Philips LED lights in the city of Palembang. This
research was conducted on consumers who buy Philips LED lights in the city of
Palembang by distributing questionnaires to the respondents. The amount of data
that can be processed by 100 respondents using SPSS version 17.0. Analysis
techniques used in this study consisted of validity, reliability test, descriptive
analysis of respondents, the test characteristics of respondents, test the classical
assumption of normality test, heteroscedasticity, multicollinearity test, and
multiple linear regression analysis were consists of the correlation coefficient, t
test, and test F. The results of this study indicate that the influence of variable
green products and green advertising to variable purchase decision.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau. |
| Uncontrolled Keywords: | Green products, advertising and the purchase decision process. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Perpustakaan Unika Musi Charitas |
| Date Deposited: | 11 Feb 2020 02:09 |
| Last Modified: | 11 Feb 2020 02:09 |
| URI: | https://eprints.ukmc.ac.id/id/eprint/3387 |
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