Pengaruh Iklan, Sampel Produk Dan Harga Terhadap Minat Beli Konsumen Produk Bakmi Mewah

This study aims to determine whether the variable of advertising, product
samples, and prices has an influence on consumer buying interest product Bakmi
Mewah. The population in this study are all the people Bakmi Mewah in the
Palembang City. The sample in this study of 100 respondents disseminated when
doing demonstrations and free sampling by employees Bakmi Mewah. The data
analysis technique used is validity, reliability, classic assumption test (test for
normality, multicollinearity, and heteroscedasticity) , multiple linear regression, t
test, F test, and coefficient of determination. The results obtained found that
advertising and price has no effect on consumer buying interest product Bakmi
Mewah, while product samples positive and significant impact on consumer
buying interest.