Harianja, Lusia Densi (2015) Analisis Pengaruh Kualitas Produk Dan Harga Tas Wanita Terhadap Keputusan Pembelian Sophie Paris, Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.
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Abstract
The aim of this study was to examine the effect of product quality (X1) and price
(X2) on purchasing decision Ladies Bag in Palembang. Population of this study
were all of Palembang soceity who ever had Ladies Bag. Samples were 100
respondents whom determined by using purposive sampling method. Hypotesis
testing used SPSS Version 17.0. The result of this study showed that product
quality (X1) and price (X2) had effect on purchasing decision Neo Bercy Bag in
Palembang.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau. |
| Uncontrolled Keywords: | Product quality, price and purchasing decision |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Perpustakaan Unika Musi Charitas |
| Date Deposited: | 11 Jan 2020 01:05 |
| Last Modified: | 13 Jan 2020 07:00 |
| URI: | https://eprints.ukmc.ac.id/id/eprint/3210 |
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