Pengaruh Store Atmosphere Terhadap Minat Beli Konsumen Pada Resto Kampung Kecil Palembang

This research aims to determine the effect of store atmosphere consisting
of exterior, general interior, store layout, interior display for consumers buying
interest in restaurant Kampung Kecil Palembang. The sample is done by
purposive sampling. Purposive sampling the technique taking sampling in random
by setting criteria for each of the respondents. This research is taking 100 people
to used for research. This research result indicates that they have accepted the
variables exterior, general interior, interior display, have a positive influence of
interest in buying consumers. Meanwhile, the variable store layout effect negative
on interest in buying consumers.