PENGARUH KEUNTUNGAN SAHAM DAN PEMAHAMAN MAKROEKONOMI TERHADAP KEAKTIFAN INVESTOR MUDA DI PALEMBANG

The purpose of this study is to determine whether the share profit variable and understanding of macroeconomics have an influence on the activity of young investors in Palembang. This study uses Behavioral Finance and Theory of Planned Behavior. The population and sample are all the Palembang IDX Investment Gallery with a total sample of 116 respondents. The data analysis is multiple regression analysis to determine the variable share profits and macroeconomic understanding of the activity of young investors in Palembang. The results showed that the share profit variable and macroeconomic understanding have a positive effect on the activity of young investors in Palembang.