Pengaruh E-Commerce dan Uang Elektronik Terhadap Perilaku Konsumtif Mahasiswa di Kota Palembang

This study aims to analyze the effect of e-commerce and electronic money on the consumptive behavior of university students in Palembang City. This study employed a quantitative approach involving 97 university students who use e-commerce and electronic money. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that e-commerce and electronic money have a positive and significant effect on students' consumptive behavior. Simultaneously, e-commerce and electronic money, have a significant effect on students' consumptive behavior. Thus, the ease of using e-commerce and electronic money can increase students' tendency toward consumptive behavior.