Pengaruh Positive Online Customer Review dan Kualitas Layanan terhadap Minat Beli Ulang pada E-Commerce Blibli

This study aims to analyze the influence of positive online customer review and
Service Quality on consumers’ Purchase Intention on the e-commerce platform
blibli. The research is motivated by the continuous growth of e-commerce in
Indonesia, while blibli’s position in market competition remains behind several
other platforms, indicating potential factors affecting consumers’ low purchase
intention. This study employs a quantitative approach by distributing
questionnaires to 97 respondents who have accessed or made purchases on Blibli,
and the data were analyzed using multiple linear regression through SPSS. The
results show that Positive Online Customer Reviews and Service Quality have a
positive and significant effect on Purchase Intention, These findings indicate that
the better consumers perceive positive reviews and the quality of service provided,
the stronger their intention to make a purchase.