Pengaruh Pemanfaatan Informasi Keuangan, Kemampuan Finansial dan Pengalaman Usaha Terhadap Minat Investasi Saham Oleh Pelaku UMKM di Kota

This study aims to analyze the influence of financial information utilization,
financial capability, and business experience on stock investment interest by
MSMEs in Palembang City. The study uses a quantitative approach with a
causal associative research type. The study population is MSMEs in Palembang
City, with a sample of 105 respondents obtained through direct questionnaire
distribution. The data analysis technique used is multiple linear regression
analysis with the help of the SPSS program, accompanied by validity tests,
reliability tests, classical assumption tests, t-tests, F-tests, and coefficients of
determination (Adjusted R Square). The results show that the use of financial
information does not significantly influence stock investment interest, while
financial capability and business experience have a positive and significant
effect on stock investment interest. Simultaneously, the three independent
variables have a significant effect on stock investment interest, with an Adjusted
R Square value of 0.949, meaning that 94.9% of the variation in investment
interest can be explained by these three variables. This study concludes that
increasing financial capability and business experience of MSMEs are
important factors in encouraging stock investment interest, while the use of
financial information has not been a primary driver in investment decisions.