PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEGUNAAN TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN SELF ORDERING APPLICATION MIE GACOAN

This study aims to analyze the influence of perceived ease of use and perceived usefulness on customer satisfaction in utilizing the Self-Ordering Application of Mie Gacoan. A quantitative research method was employed using a survey approach. The sample consisted of 141 respondents who had used the self-ordering application at least twice within the past month. The findings reveal that both perceived ease of use and perceived usefulness have a positive and significant impact on customer satisfaction.